Rudderstack Plans Pricing
RudderStack offers four published plan tiers — Free, Starter, Growth, and Enterprise — metered primarily on monthly events tracked through the Event Stream pipeline. Reverse ETL connections are bundled with caps that grow by tier. Profiles (warehouse-native identity resolution) and Python Transformations are gated to Growth/Enterprise. The data plane (rudder-server) is open source and available under the AGPLv3, allowing fully self-hosted deployments at no software cost.
Plans
The rudder-server data plane is licensed under AGPLv3 and can be self-hosted. Customers run their own infrastructure and (optionally) host the control plane via Control Plane Lite. No software fee.
- AGPLv3 License
- All SDKs and Connectors
- Bring Your Own Infrastructure
Cloud free tier — up to 250,000 monthly tracked events, 16+ SDKs, 200+ cloud destinations, warehouse destinations, and Reverse ETL.
- 250K Events/mo
- All SDK Sources
- 200+ Cloud Destinations
- Warehouse Destinations
- Reverse ETL (limited connections)
- Community Support
$220/month for up to 1 million tracked events; adds unlimited tracking plans, email support, and a 99.95% uptime SLA. Most popular self-serve tier.
- 1M Events/mo
- Unlimited Tracking Plans
- Email Support
- 99.95% Uptime SLA
Custom-volume plan with unlimited team members, transformations, and Reverse ETL connections. Profiles (identity resolution, audiences, activations, attribution, propensity scoring) become available at this tier. Pricing on request.
- Unlimited Team Members
- Unlimited Transformations
- Unlimited Reverse ETL Connections
- Profiles (Identity, Audiences, Activations)
- Dedicated Support
Highest tier — adds Python Transformations, full Profiles & Data Apps, HIPAA compliance, SSO/SAML, custom retention, and named TAM. Pricing on request.
- Python Transformations
- Profiles + Data Apps
- HIPAA-Compliant Hosting
- SSO / SAML
- Named TAM and Premium SLA