Instacart Plans Pricing
Instacart's Connect / Developer Platform APIs are offered to retail and brand partners under a partner agreement rather than as a self-serve developer product. Access is OAuth 2.0 and granted upon enrollment, with one development and one production environment per partner. Public per-call pricing is not published; the underlying business is the marketplace take rate on grocery orders, retail technology subscriptions for the Instacart-Powered storefronts, and ads.
Plans
Partner-only API access for retailers and CPG brands. Access granted via Instacart enrollment; OAuth 2.0 over HTTPS; both a development and production environment provisioned. APIs are bundled into the partner agreement.
- Instacart Connect API
- OAuth 2.0
- Development + production environments
- 6-month deprecation notice for retired fields
- Backward-compatible additions
Retailers and brands pay Instacart take rates on completed orders rather than per API call. Specific rates are negotiated per retailer.
- Marketplace fulfillment
- Shopper network
- Storefront / Powered-by Instacart