Google Looker · Pricing Plans

Google Looker Plans Pricing

Google Looker (Google Cloud core) is sold in three platform editions — Standard, Enterprise, and Embed — each with annual-commitment contact-sales pricing covering one production instance, base Standard and Developer user counts, and a tier-specific monthly query/admin API call quota. Per-user prices are not publicly listed. Conversational Analytics consumption is metered in Data Tokens with per-1M overage rates effective October 2026; access is unlimited within fair-use through Sept 30, 2026.

4 Plans API Commons Plans
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Business IntelligenceAnalyticsGoogle CloudEmbedded Analytics

Plans

Standard subscription

Standard edition for small organizations / teams under 50 users. Annual commitment; contact sales for pricing.

Production instance (instance · month) contact sales USD
Standard users included (seat · month) contact sales USD
Developer users included (seat · month) contact sales USD
Query-based API calls (request · month) 0.00 USD
Admin API calls (request · month) 0.00 USD
Enterprise subscription

Enterprise edition for internal BI/analytics with enhanced security. Annual commitment; contact sales.

Production instance (instance · month) contact sales USD
Standard users included (seat · month) contact sales USD
Developer users included (seat · month) contact sales USD
Query-based API calls (request · month) 0.00 USD
Admin API calls (request · month) 0.00 USD
Embed subscription

Embed edition for external/customer-facing analytics at scale. Annual commitment; contact sales.

Production instance (instance · month) contact sales USD
Standard users included (seat · month) contact sales USD
Developer users included (seat · month) contact sales USD
Query-based API calls (request · month) 0.00 USD
Admin API calls (request · month) 0.00 USD
Conversational Analytics usage-based

AI-driven analytics metered in Data Tokens (input + output). Bundled monthly token allocations per user type; overage prices effective October 1, 2026.

Viewer monthly input tokens (included) (token · month) 0.00 USD
Viewer monthly output tokens (included) (token · month) 0.00 USD
Standard user monthly input tokens (included) (token · month) 0.00 USD
Standard user monthly output tokens (included) (token · month) 0.00 USD
Developer monthly input tokens (included) (token · month) 0.00 USD
Developer monthly output tokens (included) (token · month) 0.00 USD
Input data tokens overage (token · month) 3.00 USD
Output data tokens overage (token · month) 20.00 USD

Sources