Google Data Studio Plans Pricing
Google Data Studio (rebranded as Looker Studio) is offered in two SKUs: Looker Studio (free) for individual reporting, and Looker Studio Pro - a per-user subscription with team workspaces, content management, and enterprise support, billed through Google Cloud. The full Looker platform (Standard / Enterprise / Embed) is sold via annual commitment with separate Developer / Standard / Viewer user classes. Conversational Analytics adds a new token-based meter starting October 2026.
Plans
Free interactive dashboarding and reporting. Best for individual users; no SLA, no Cloud Support.
- Unlimited reports and data sources
- 700+ community connectors
- Sharing via link or email
- Best-effort support
Paid per-user upgrade with team workspaces, content management, asset-level access controls, Cloud Support, and integration with the wider Looker family. Pricing is set through Google Cloud contact-sales; not posted as a list price.
- Team workspaces
- Content management and asset-level permissions
- Looker Studio APIs
- Customer Care (Cloud Support)
- Integration with Looker / Vertex AI
Annual commitment edition for small teams (<50 users). One production instance, 10 Standard + 2 Developer users included. Pricing via sales.
- 1 production instance
- 10 Standard + 2 Developer users included
- 1K query / 1K admin API calls per month
- Standard support
Enhanced-security edition. One production instance, 10 Standard + 2 Developer users included, 100K query / 10K admin API calls per month. Pricing via sales.
- 1 production instance
- Enhanced security
- 10 Standard + 2 Developer users included
- 100K query / 10K admin API calls per month
Edition for external analytics / OEM scenarios. One production instance, 10 Standard + 2 Developer users included, 500K query / 100K admin API calls per month. Pricing via sales.
- 1 production instance for external/OEM use
- 500K query / 100K admin API calls per month
- External user licensing
Token-based pricing for the AI-driven Conversational Analytics features. Free through September 30, 2026; metered thereafter.
- Natural-language query over Looker semantic model
- Per-user-class monthly token allocations
- Free until 2026-09-30