Facebook Plans Pricing
Facebook (Meta) Graph and Marketing APIs are free to use; commercial value is monetized through ad spend rather than per-call API fees. Access is gated by App Review tiers (Development, Standard, Advanced) which determine rate-limit ceilings, not price. Apps requiring elevated permissions or higher throughput upgrade by completing App Review and Business Verification.
Plans
Default tier for newly created apps. Free, but rate limits and permission scopes are restricted until the app passes App Review and graduates to Standard or Advanced Access.
- Public Documentation
- App Dashboard
- Test Users
- Restricted Permission Scopes
- Facebook Graph API
- Instagram API
- Threads API
- Messenger Platform API
Granted after App Review approves the relevant feature (e.g. Ads Management Standard Access). Free; rate limits are tighter than Advanced Access.
- App Review Approval
- Production-Ready Permissions
- Facebook Marketing API
- Facebook Graph API
Highest BUC tier. Free; granted after Business Verification and App Review for the corresponding feature. Rate ceilings rise dramatically (e.g. Ads Management base jumps from 300/hour to 100,000/hour).
- Business Verification
- Full Permission Scopes
- Higher Throughput Ceilings
- Facebook Marketing API
- Facebook Graph API
- WhatsApp Business API
WhatsApp Business Platform charges per 24-hour conversation, by category and country. Free service conversations within the customer service window. See the WhatsApp Business pricing page for current per-country rates.
- WhatsApp Business API
- Per-country pricing
- Free service conversations within 24h customer-service window