Facebook Business Manager Plans Pricing
Facebook Business Manager (now part of Meta Business Suite) is free to use. The Marketing, Pages, Conversions, Catalog, and related Graph APIs that Business Manager exposes are not directly billed; monetization is downstream via Meta Ads spend and per-conversation WhatsApp Business pricing. API access is gated by App Review tiers (Development / Standard / Advanced) which determine rate-limit ceilings.
Plans
Free use of Meta Business Suite and the Business Manager API surface. No per-call API fees. Rate limits enforced by App Review tier.
- Meta Business Suite Console
- Pages, Ad Accounts, Catalogs, Pixels Management
- Roles & Permissions
- Public Documentation
- Facebook Marketing API
- Facebook Pages API
- Facebook Conversions API
- Facebook Business Asset API
- Facebook Catalog API
- Facebook Insights API
After Business Verification + App Review, apps unlock significantly higher BUC rate limits. No additional API fee.
- Business Verification
- Higher BUC Rate Ceilings
- Full Permission Scopes
API access is free, but the campaigns and conversations driven through Business Manager are billed by Meta. Ads spend is set via campaign budgets; WhatsApp Business charges per 24-hour conversation by category and country.
- Meta Ads Manager
- WhatsApp Business Platform