Braze · Pricing Plans
Braze Plans Pricing
Braze pricing is custom (non-public), based on MAU + channels + AI usage.
3 Plans
API Commons Plans
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Customer EngagementCDPMarketing Automation
Plans
Core (Platform Edition)
enterprise
Mid-market deployments typically $60K-$200K/year.
Annual base (year · year)
60000.00-200000.00 USD
- Email channel
- Push notifications
- In-app messages
- Content Cards
- Baseline MAU threshold
- Audience Sync
Pro (Platform Edition)
enterprise
Custom; adds advanced orchestration and AI.
Annual (custom) (year · year)
custom USD
- All Core channels
- SMS, WhatsApp, Webhooks
- Advanced orchestration (Canvas Flow)
- Predictive AI
- Sage AI Copilot
Enterprise (Platform Edition)
enterprise
Custom; $1M+/year for large deployments.
Annual (custom) (year · year)
1000000.00+ USD
- All Pro features
- Dedicated CSM
- Custom data residency
- Enterprise SLAs
- Audit logs
- SCIM/SSO